How natural frames can help you appeal to the fashion-conscious, ethical shopper
Monday, 22 May 2017

Ethical fashion is on the rise. Studies have shown that buying ethical gives shoppers a positive feeling when they hand over their money at the till, and with more and more ethical fashion brands sprouting up, along with established brands adding ethical lines to their product range, shoppers are becoming acquainted with the importance of buying ethical. Growing consumer knowledge means that ethics are even starting to drive fashion trends. It’s no longer good enough for brands to come out with fashionable designs, many shoppers want to know where their products have come from and the impact their clothes and accessories have on the planet.

Natural frames

At Campbell Marson London, our frames made from natural resources can help opticians stand out in what is becoming an increasingly crowded marketplace. With natural, handmade frames in your product line, you can address any ethical concerns your customers may have. What’s more, thanks to the differences in how the wood for our frames is cut, you’ll have a stand-out item on your shelf with real provenance.

Ultimately, most glasses shoppers are after something that’s going to give them an air of individuality, and with a natural handmade frame, they’re not just getting a pair of glasses, they’re getting a story too. They’ll know that the piece of wood used to make their glasses has been hand selected. Not only that, the wood has been inspected to ensure the grain pattern is varied, which means that each pair of glasses is guaranteed to be completely unique.

Ethical choice

Designer wooden eyewear gives shoppers an ethical alternative to many frames they see on the market. The industry has evolved to a point where it demands a cheap material that can be manufactured quickly, which instantly puts a lot of spectacle makers completely at odds with the ethical consumer. When you consider that the vast majority of frames are plastic, which is made up of several composite materials, with some spectacle makers even using petroleum-based plastic, there is a fantastic opportunity for opticians to set themselves apart from the crowd. These fashion-forward, designer wooden frames will appeal to the growing numbers of consumers who are ethically minded and in search of something a little more distinctive